4 Major Мistakes to Avoid When Choosing an App Developer

Do you have an app idea you want to bring into existence? If yes, consider these 4 avoidable mistakes to help set realistic expectations towards the whole process.

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Choosing a Platform

According to Business Insider, almost 80 % of users prefer Android while iOS trails behind at 15% and Windows take a significantly smaller share. Both Android and iOS have their pros and cons. Choosing the platform for your app should be based on its functionality and your target market.

You need to decide whether you aрp is going to be native, hybrid or web app.

A native app is written in a programming language specific to a platform. This provides an optimal experience on mobile devices but drives the cost of development up.

A hybrid app is written in a web development language (HTML, CSS, etc.) and is then translated in iOS or Android code. A hybrid app allows for faster development times but will not be as smooth as a native app. If your app has many features it is better to build a native app rather than a hybrid one.

A web app is written in web code and is similar to a web site but feels and looks more like an app on mobile devices. This is typically the most inexpensive option, but will not be distributed through App store or Google Play.

Native and hybrid apps usually give better user experiences on mobile devices and can be distributed in the app stores but they are more expensive than web apps.

Ultimately your platform of choice should be the one that is most suited to your goals and most appealing to your target users. An expert would be able to analyze your project’s characteristics and advise you about the best platform for you.

Setting a Budget

What will your app cost you? Take into account these factors:

1. The complexity and features you want your app to have.

The cost of an app will vary depending on complexity, platform and features. For instance an app that requires a back-end server will always be more expensive, because it is more complex to develop and has monthly support costs. Don’’t forget to account for extra expenses, like a marketing budget. Having an amazing app is great, but what does it matter if no one knows about it?

2. The type of developers you hire.

The cheapest quote may seem alluring but is this the most important priority for your project? Developers could be offering to do the work for a very low fee to get the work and then underwhelm you with execution. This may end up costing you more money, time and energy overall. Different developers have different rates. Starting from cheapest price your options are: freelancer, offshore development team or an agency.

Choosing the Type of Developers


This is likely the cheapest options and it is ideal for smaller projects or if you need work to start immediately. There are countless freelancers bidding on projects without minimum project size requirements or probably other clients to worry about. The downside is the risk of poor quality of work-since many freelancers are still learning and building a portfolio. Also, the lack of a team is a bit worrying since your freelancer will be the only person who knows how things work and if something happens to him there would be no one to step in.


The experience and knowledge of a seasoned developer will be valuable to you over time. Unlike freelancers or agencies, they don’t have motivations to choosing a more expensive approach. Hiring and training are not easy. You need to have enough work load for a full-time developer to justify your non-salary expenses and make sure he is not overwhelmed with day to day tasks that pull him away from the project.


An agency offers you a diverse set of skills and experience. You also get a fresh perspective on your project and get a team sized to match your project’s needs.The cost might be fixed or on an hourly basis and possibly higher. An agency might not be fully invested in your apps long term success. If the agency has larger client resources from your project might get refocused to theirs.

Planning and researching

Before any development starts, go through careful planning and design stages.

Any work on developing the project should start only after you are sure that the developers have a clear understanding of the desired end result. Give the developers clear mockups of what you need to be done and then you can expect a more accurate representation of your idea.

Don’t underrate experience. Testimonials, case studies, and previous work will give you insight into the developers' skills and whether they have completed projects similar to what you want. Credentials outweigh promises and reputation beat all else.